Cayman Islands
Cancer Society
Event Marketing & Social
Give Cancer the Boot is CICS's flagship fundraiser, but attendance had plateaued. They needed more than a poster and a save-the-date. They needed the island genuinely excited to show up.
- Built an interactive social campaign designed to pull the community in, not talk at them
- Ran creative contests and audience-driven content in the weeks before the event
- Produced fun "What to Wear" reels that turned event prep into shareable content
- Managed the full content calendar and daily engagement through to event day
Participation grew from 125 attendees to over 300, more than double, alongside a significant lift in ticket sales, awareness, and engagement for a cause that matters deeply to this island.















